About the Author
Ron Bonnstetter, Ph.D.
Scientist. Author. Researcher. Storyteller.
Guide to the moments that shape us.
Ron Bonnstetter
Ron Bonnstetter is a neuroscience researcher, and lifelong student of human potential. For decades, he has explored what happens inside our brains when we face the moments that change everything.
His work with Target Training International Success Insights (TTISI) has placed him at the forefront of behavioral and cognitive research — but ask him about it, and he will probably start with a story about coffee.
Ron is the kind of scientist who sees poetry in brain scans and wisdom in everyday choices. Defined By Moments is his invitation to you: slow down, look back, and see the pattern in the moments that made you who you are. (Please watch the one minute trailer below and see if your organization or podcast might benefit from his messages.)
When he is not writing or researching, you will find him making coffee art — over 3,000 images and counting — capturing the small moments that most people walk right past.
His Work
Ron's Work
Decades of peer-reviewed research on human behaviour, decision-making, emotional triggers, and self-awareness. Ron's work sits at the frontier of applied cognitive science.
As Executive Director of the TTI Mind Science Center, Ron leads applied cognitive research and develops neuroscience-based tools for personal and professional growth.
Through Defined By Moments and a broader body of written work, Ron brings the science of self to general audiences in a voice that is warm, accessible, and story-led.
The science behind the stories
Defined By Moments is grounded in real neuroscience — how the brain encodes memory, processes emotion, and influences decision-making. But the science is never the point on its own. It exists to illuminate the human experience, not to categorize it.
"Neuroscience helps explain what we experience, but story helps us understand what it means."
A Creative Mind
3,000+ cups of art
What started as a morning ritual became a daily meditation. Ron's coffee art captures the beauty in routine — proof that even the smallest moments can become extraordinary.
Explore the gallery →